On the Fairway for a Reason: How the IDILIQ Foundation’s Golf Tournaments Support Families in Need

Golf tournaments have long served as fundraising vehicles for charitable causes. Most raise modest amounts, distribute funds to a single beneficiary, and close out after one season. The Mercedes-Benz Tour Amateur Golf Tournaments, organized through the IDILIQ Foundation, operate on a different model — one built around sustained community relationships, multiple charitable partners, and a format that has generated consistent support for families experiencing economic hardship across the Costa del Sol.

For Roy Peires, who has used the IDILIQ Foundation as the central vehicle for the organization’s charitable programs since its establishment, the golf tournaments represent a practical application of a broader principle: the resources and networks that a hospitality and resort group naturally possesses can be directed toward community benefit without requiring a separate charitable infrastructure.

The Structure of the Program

The Mercedes-Benz Tour Amateur Golf Tournaments are not a single annual event. They are a series of competitions held across IDILIQ’s golf and resort properties, with participant fees, sponsorship income, and fundraising activity directed toward charitable causes identified by the IDILIQ Foundation.

The primary beneficiaries of the tournament series have included Asociación Nuevo Futuro, an organization that supports children and young people in vulnerable social situations, and Casa Ronald McDonald Málaga, which provides accommodation and support services for families whose children are receiving treatment at hospitals in Málaga.

Both organizations serve families under acute economic and emotional strain. For a family whose child is hospitalized at a Málaga facility but whose home is hours away, the cost of maintaining proximity — accommodation, travel, meals — can quickly become unmanageable. Casa Ronald McDonald Málaga addresses that specific gap. The tournament program has provided a consistent funding stream to support that work.

Why Hospitality Groups Are Well-Positioned to Run Charitable Events

The IDILIQ Group’s resort facilities provide a natural setting for golf events: courses, event spaces, catering infrastructure, and accommodation for participants traveling from outside the immediate area. The operational cost of running a tournament on-site is lower than it would be for an organization renting external facilities — and the quality of the setting is higher.

That structural advantage compounds over time. Participants return. Sponsors develop multi-year relationships with the event. The charity partners benefit not only from the financial proceeds but from the profile that a well-run, well-attended annual event provides.

Roy Peires has extended this model beyond golf. Fundraising events across IDILIQ’s properties have supported a range of the foundation’s partner organizations, with the event format adapted to the cause and the season. The golf tournaments are the most established expression of that approach, but they reflect a broader view that hospitality assets are charitable assets — when directed purposefully.

The Community It Reaches

The Costa del Sol’s expatriate and international community has a strong relationship with amateur golf. The region hosts a significant number of golf courses and draws players from across Europe year-round. The IDILIQ Foundation’s tournament series sits within that ecosystem — drawing participants who are already engaged with the sport, and connecting them with charitable causes that address genuine local need.

For sponsors, the tournaments offer visibility within a defined, affluent demographic, alongside an association with organizations doing substantive work in the community. For participants, they offer competitive amateur golf with a clear charitable purpose attached.

That combination has sustained the program across multiple years and through the operational disruption caused by the COVID-19 pandemic, after which charitable event programming at IDILIQ resumed with renewed focus.

About Roy Peires

Roy Peires is the founder of what became the IDILIQ Group and the driving force behind the IDILIQ Foundation, which has supported charitable organizations across the Costa del Sol and internationally through infrastructure investment, equipment donations, and sustained event fundraising. The Mercedes-Benz Tour Amateur Golf Tournaments are among the foundation’s longest-running fundraising programs, with proceeds directed toward organizations including Asociación Nuevo Futuro and Casa Ronald McDonald Málaga.