GENEROSITY – networking is more give than take. If you can’t help, find somebody who can. Recommend and promote others – good business is good for everybody.
RESPECT – integrity and authenticity are everything in networking. Everybody is important, everybody has something to say, everybody should feel welcome.
INVEST – in your network, cherish it, nourish it, and attend regularly – networking is about building relationships, it’s a marathon not a sprint.
GIVE – what you get out of it depends a lot on what you put in. Put your hand up and get involved. Your confidence will grow, you will boost your profile and gain new customers.
LISTEN – we have two ears and one mouth, use them in that proportion. Take time to understand others, their business and their needs to build a genuine relationship, not just a sales lead.
ENTHUSIASM – curb it! A hard sell always hampers the chances of a long term relationship. Great WiRE networkers share their skills and experiences; they know the sale comes later, when the customer knows and trusts you.