Tag Archive: how to blog

Got the blues about blogging?

Helen Willson from Mezzo Consultancy was on our Expert Q&A Panel at the WiRE Conference – Optimising & Building Your Brand. Helen helps businesses with planning and writing blogs and offers coaching and editing support. Below, Helen shares some tips on getting your blog off the ground or out of the writing rut.   Got the blues about blogging? You were all set at the start of…

Confessions of a novice blogger

Love it or hate it, content marketing is¬†absolutely part of today’s business; with blogging being content marketing’s right hand (wo)man. To quote¬†Wikipedia: Content marketing is a form of marketing focused on creating, publishing and…