Robbert Rietbroek: From Consumer Goods Leadership to Graphic Packaging CEO

Robbert Rietbroek is President and Chief Executive Officer of Graphic Packaging Holding Company (NYSE: GPK), one of the world’s leading providers of sustainable consumer packaging. His appointment places him at the center of a company whose work connects consumer goods, packaging innovation, and sustainability. For Graphic Packaging, the role calls for an executive with experience across large organizations, complex markets, and the consumer-facing industries the company serves.

A Career Built Across Major Consumer Goods Companies

Procter & Gamble and Early Global Leadership

Before becoming Graphic Packaging CEO, Robbert Rietbroek built a career across some of the most recognized names in consumer packaged goods. He spent 15 years at Procter & Gamble, where he developed experience in brand management, consumer products, and large-scale business operations. That period gave him a foundation in how global consumer brands are built, managed, and adapted across markets.

The P&G years also shaped a career pattern that continued through later roles: working within large organizations, managing complex product categories, and operating in environments where strategy and execution both matter. For an executive now leading a major packaging company, that background is directly relevant. Graphic Packaging serves many of the same kinds of consumer categories that define the packaged goods sector, including food, beverage, and household products.

Leadership at Kimberly-Clark and PepsiCo

Experience Across Consumer Products and Global Markets

After P&G, Robbert Rietbroek continued building his leadership profile through senior roles at Kimberly-Clark and PepsiCo. His work at Kimberly-Clark broadened his experience across consumer products and international business management. At PepsiCo, his roles included leadership connected to Quaker Foods North America and PepsiCo’s Australia and New Zealand business.

Together, these roles reflect more than a series of brand assignments. They show an executive career built across companies with major consumer platforms, global operations, and demanding market expectations. They also help explain why his current position at Graphic Packaging is anchored in more than general management experience. Rietbroek has spent much of his career close to the realities of consumer goods: brand presentation, product performance, customer expectations, and the operational systems that support them.

That background matters in packaging. Packaging is not separate from consumer goods strategy. It affects how products are presented, transported, protected, purchased, and evaluated by consumers and retailers. As consumer companies place more emphasis on sustainability, packaging has become an increasingly important part of business strategy.

The Appointment at Graphic Packaging

Robbert Rietbroek became President and CEO of Graphic Packaging Holding Company effective January 1, 2026. The role builds on more than 25 years of global leadership across consumer goods and related industries. It also places him in a company whose business is closely tied to the future of sustainable packaging.

Graphic Packaging provides paperboard-based packaging solutions for consumer brands. The company’s position in fiber-based packaging connects directly to broader demand for renewable and recyclable materials. As retailers, regulators, brands, and consumers continue to focus on sustainability, Graphic Packaging’s work sits within a market where material choices and commercial performance increasingly overlap.

Robbert Rietbroek’s background includes three packaging design patents, a credential that connects his leadership profile directly to the industry he now leads. The patents support a broader picture of an executive with both consumer goods experience and a technical connection to packaging as a discipline. That combination is especially relevant at Graphic Packaging, where product design, customer needs, sustainability goals, and manufacturing realities must work together.

Education, Board Service, and Industry Credentials

Robbert Rietbroek holds a master’s degree from Maastricht University. His leadership profile also includes board membership with the Metro Atlanta Chamber and the American Forest and Paper Association, along with membership in the Wall Street Journal CEO Council.

Those credentials support the broader framing of a CEO whose work extends beyond internal corporate management. The Metro Atlanta Chamber role connects him to the business community in the region where Graphic Packaging is based. His American Forest and Paper Association board membership also aligns with an industry connected to fiber-based materials, manufacturing, and sustainable packaging. The Wall Street Journal CEO Council membership places him among senior executives engaged in broader business leadership conversations.

Why the Career Path Matters Now

The path from global consumer goods leadership to Graphic Packaging is not simply a shift from one industry to another. It reflects the close relationship between consumer products and packaging. The companies where Rietbroek built his career depend on packaging to deliver products safely, communicate brand identity, and meet changing expectations around sustainability and performance.

At Graphic Packaging, that experience can inform how the company serves customers facing those same pressures. His career across P&G, Kimberly-Clark, and PepsiCo gives him a practical understanding of the categories Graphic Packaging supports. His current role brings that background into a company focused on sustainable consumer packaging at scale.

Conclusion

As President and CEO of Graphic Packaging Holding Company, Robbert Rietbroek brings more than 25 years of global leadership experience across major consumer goods companies, along with credentials tied directly to packaging, industry service, and executive leadership. His career path supports Graphic Packaging’s position at the intersection of consumer goods, sustainability, and paperboard-based packaging solutions.

About Robbert Rietbroek

Robbert Rietbroek is the President and Chief Executive Officer of Graphic Packaging Holding Company (NYSE: GPK). His career spans more than 25 years of senior leadership at Procter & Gamble, Kimberly-Clark, and PepsiCo. He holds three packaging design patents, a master’s degree from Maastricht University, and board memberships with the Metro Atlanta Chamber and the American Forest and Paper Association. To learn more about Robbert Rietbroek visit the official Graphic Packaging leadership page.